authenticity is key.

It’s hard to pinpoint exactly when the wedding industry evolved into such a massive enterprise. Pushing mass-produced gowns & luxurious parties that people can barely afford. Evolving into a show put on to impress everyone rather than a celebration of the bride and groom and their unity as a team, as a pair, as one. But — thankfully, attitudes have begun to shift. The newly engaged want a celebration that is unpretentious, beautifully designed, and completely reflective of their partnership. So, what exactly does that look like & how do you pull it off?

One of the most important things to remember is that budget does not determine whether a wedding is beautiful or meaningful. The key to planning a memorable event isn’t how much you spend or how grand your day appears. It’s about finding ways to exude your core values. Design a day that is truly authentic, genuine and original. Embrace your natural surroundings, celebrate timeless ideas, continue old and create new traditions. Focus on the emotions of the day, not just how it will look in photos & on social media. It’s perfectly ok to deviate from the popular trends and stick with what best suits and represents you. If you stick to your authentic, genuine and true self — it will translate into the most beautiful, raw, lovely photos. What are photos but a memory frozen in time. A beautiful, raw, lovely memory. Authenticity and love on this day matters above all else. If it comes from the heart, it will be beautiful.

The secret to planning a personal and meaningful wedding has nothing to do with budget. It’s about finding unique and beautiful ways to express who you are as a couple. Creating a mood board will help you organize your vision. Don’t limit yourself solely to the digital world. Find inspiration in books, family heirlooms and fabric swatches. Incorporate memories from a favourite trip you took together or your favourite restaurants’ menu. Take a step back and look at the bigger picture. As your collage of ideas and inspiration come together notice if there is a repeating theme? Is your mood board telling a story that is reflective of you and your significant other? Take a deep dive into what is truly you — as a couple.

If you create a day that is truly reflective of your relationship, it will undoubtedly stand the test of time. I promise you will look back on this day forevermore full of love and memories, proud of the day that you created in representation and celebration of your love.

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first impressions.